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3 Cost Effective Ways to Solve Metro Manila's Traffic Problem

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The Facebook page of ANC 24/7 is asking for its reader's suggestion on how to solve Metro Manila's traffic problem. This got me thinking, "what is the best way to solve Metro Manila's traffic problem?" It's easy to make suggestions, what's hard is the implementation and the cost of implementation. So what is the the best way to solve Metro Manila's traffic problem and the most cost effective solution? Punitive Fines Add caption First of all, any implementation will definitely cost money, a lot of money. The cause of the traffic mess is the people themselves so it's only right that those causing the traffic problem should be fined and the fine should hurt. That way, the fines will pay for the cost of enforcing the law. The fines should start at P500 and goes up every week if you don't pay it within 15 days. To enforce this and prevent people from ignoring the fine. It will be tied to their driver's license or car registr...
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A Liter Of Light

From the Inquirer.

CANNES—A Philippine advertising agency has won two awards during the first three days of competitions in the 59th Cannes Lions International Festival of Creativity here, raising recognition of Filipino creativity to the global level.

BBDO Guerrero|Proximity Philippines’ “Bottle Light” campaign for Pepsi won the bronze medal in the promo and activation and media categories, and the silver medal in the direct category.

The Philippines is competing against 86 other countries in Cannes Lions 2012, to which the world’s leading advertising agencies have submitted 34,000 entries in 15 categories.

This year’s Lions have drawn 10,000 delegates from all over the world.
BBDO Guerrero|Proximity Philippines created the Bottle Light campaign for Pepsico Philippines and MyShelter Foundation.

The agency and Pepsico Philippines celebrated the honors. “On behalf of MyShelter’s Liter of Light and Pepsi, we are very proud to see Filipino ingenuity recognized at the highest level,” said David Guerrero, BBDO Guerrero|Proximity Philippines’ chief creative officer.

Here's the ad


Read the rest here.

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