It's More Fun In The Philippines

The Philippine government launched Friday its new brand campaign to attract visitors to the country with the line - "It's more fun in the Philippines," according to Tourism Secretary Ramon Jimenez Jr.

The tourism secretary said that the new campaign singles out what no other destination can offer, and "that is the Filipino people."

For example, the Lonely Planet guidebook calls Filipinos "among the most easygoing and ebullient people anywhere," he said.

"Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it's the Filipinos that will complete your vacation and will make your holiday unforgettable," Jimenez said.

As the international campaign is underway, the DOT is also developing a national initiative under the line "#1forFun" to rally the nation, he said.

Here's a website of the banners for the campaign.

Personally, I like the campaign. It is the people that makes Philippines unique. Of course, beautiful beaches helps too.

I don't like being a critic, but if you noticed the logo. The Philippines is colored yellow. I don't know if this is done because it matches well with the background or done on purpose because of PNoy.

In any case, I think sometimes we have to stop associating something about the Philippines with who ever is in power. As the new campaign says, the Philippines is the Philippines because of its people, not the President. All these stupid colors by politicians just makes the country's political system look like L.A. gang member colors. But then again, some of these politicians act like gang leaders.

Just sayin'...