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3 Cost Effective Ways to Solve Metro Manila's Traffic Problem

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The Facebook page of ANC 24/7 is asking for its reader's suggestion on how to solve Metro Manila's traffic problem. This got me thinking, "what is the best way to solve Metro Manila's traffic problem?" It's easy to make suggestions, what's hard is the implementation and the cost of implementation. So what is the the best way to solve Metro Manila's traffic problem and the most cost effective solution? Punitive Fines Add caption First of all, any implementation will definitely cost money, a lot of money. The cause of the traffic mess is the people themselves so it's only right that those causing the traffic problem should be fined and the fine should hurt. That way, the fines will pay for the cost of enforcing the law. The fines should start at P500 and goes up every week if you don't pay it within 15 days. To enforce this and prevent people from ignoring the fine. It will be tied to their driver's license or car registr...
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Great Marketing Campaign

You've probably seen the previous post for LYNXjet deodorant. If you think that's an actual airline, then they've done an amazing job.

If you're working in advertising or marketing. You may learn something from LYNXjet's ad campaign.

Here's a video of the various ad campaign that went on to the 2005 launch of LYNXjet. They've used a blend of various media to make it successful selling out of the product in 3 weeks.


I guess it's true that sex sells especially when you're selling men's products.

Launched in November 2005, the Lynx Jet is the Australian campaign for deoderant company brand Lynx. Lynx had lost relevance with older guys (17-25), therefore this campaign was aimed at getting back this taget audience. To feed the playful, sexy attitudes of men this age who normally take their first solo trip at this age, the campaign created an airline.

They key was to act like an airline and build the campaign around this idea. The campaign incorporated TV, Radio, Press, and Online.

Agencies involved included Universal McCann Sydney and Lowe Hunt, Sydney.

This campaign won the Grand Prix In Cannes Media Lions and two Gold Lions in the Lions Direct awards and a Promo Lion in the sales-promotion category.

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