Great Marketing Campaign

You've probably seen the previous post for LYNXjet deodorant. If you think that's an actual airline, then they've done an amazing job.

If you're working in advertising or marketing. You may learn something from LYNXjet's ad campaign.

Here's a video of the various ad campaign that went on to the 2005 launch of LYNXjet. They've used a blend of various media to make it successful selling out of the product in 3 weeks.


I guess it's true that sex sells especially when you're selling men's products.

Launched in November 2005, the Lynx Jet is the Australian campaign for deoderant company brand Lynx. Lynx had lost relevance with older guys (17-25), therefore this campaign was aimed at getting back this taget audience. To feed the playful, sexy attitudes of men this age who normally take their first solo trip at this age, the campaign created an airline.

They key was to act like an airline and build the campaign around this idea. The campaign incorporated TV, Radio, Press, and Online.

Agencies involved included Universal McCann Sydney and Lowe Hunt, Sydney.

This campaign won the Grand Prix In Cannes Media Lions and two Gold Lions in the Lions Direct awards and a Promo Lion in the sales-promotion category.