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Showing posts with the label marketing

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3 Cost Effective Ways to Solve Metro Manila's Traffic Problem

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The Facebook page of ANC 24/7 is asking for its reader's suggestion on how to solve Metro Manila's traffic problem. This got me thinking, "what is the best way to solve Metro Manila's traffic problem?" It's easy to make suggestions, what's hard is the implementation and the cost of implementation. So what is the the best way to solve Metro Manila's traffic problem and the most cost effective solution? Punitive Fines Add caption First of all, any implementation will definitely cost money, a lot of money. The cause of the traffic mess is the people themselves so it's only right that those causing the traffic problem should be fined and the fine should hurt. That way, the fines will pay for the cost of enforcing the law. The fines should start at P500 and goes up every week if you don't pay it within 15 days. To enforce this and prevent people from ignoring the fine. It will be tied to their driver's license or car registr...

3D Mapping Show - Kulturbrauerei in Berlin - LG optimus

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Beginning with a countdown on a giant hourglass and a greeting from an "Android," LG's huge presentation took viewers on a thrilling 3D ride that included -- among other things -- whales, ice skaters, giant octopi and steaming jungles. The 5-minute show concluded with the advice, "Optimize Your Life!" which will be the official tagline of the Optimus Series marketing campaign.

The Expendables

Now THIS is what you call guys movie! Great piece of marketing isn't it?

Rise Above Plastics - Plastics Kill

Saw this nice ad about plastics. Pretty good message.

Mouse Trap

Poor mouse.

Sexiest Ad With Topless Women- NSFW

This is a Danish ad from a company called Fleggaard. The ad is for a washing machine with topless women skydiving who spell out the name for the advertisement in mid-air, Of course, this video is Not Suitable For Work (NSFW). Here's some of their other ads and behind the scenes look of their ads. http://www.m2film.dk/fleggaard/ They also have an ad for the ladies...I guess?

Guerilla Marketing

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Some of the most bizarre to brilliant ads. Here's one from New Mexico Department of Transportation. Serviceplan of Germany created this ad for Amnesty International to mark the 60th Anniversary of Human Rights as an action plan against human trafficking which affects more than 500,000 women and girls annually. Anagram, in Prague, is an English-language bookshop with a vast assortment of fiction and nonfiction. Anagram came out with many ads like the one above, beautifully illustrating their slogan “Words Create Worlds.” See the complete list at weburbanist.com .

CDO Samba Corned Beef

TV commercial for CDO Samba corned beef. Great to see Filipino companies using the Internet to expand their marketing.

Great Marketing Campaign

You've probably seen the previous post for LYNXjet deodorant. If you think that's an actual airline, then they've done an amazing job. If you're working in advertising or marketing. You may learn something from LYNXjet's ad campaign. Here's a video of the various ad campaign that went on to the 2005 launch of LYNXjet. They've used a blend of various media to make it successful selling out of the product in 3 weeks. I guess it's true that sex sells especially when you're selling men's products. Launched in November 2005, the Lynx Jet is the Australian campaign for deoderant company brand Lynx. Lynx had lost relevance with older guys (17-25), therefore this campaign was aimed at getting back this taget audience. To feed the playful, sexy attitudes of men this age who normally take their first solo trip at this age, the campaign created an airline. They key was to act like an airline and build the campaign around this idea. The campaign incorporated...